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Why don’t the StudioLive Ai loudspeakers seem as loud as my SPL meter says they are?

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asked Apr 27, 2015 in StudioLive Ai LoudSpeakers by AlexTinsley (773,070 points)
I got my Neutrik SPL meter out and measured the loudness of the StudioLive Ai speakers and they don't seem as loud as the SPL meter says they are, why is that?

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answered Apr 27, 2015 by AlexTinsley (773,070 points)
 
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Inter-modulation distortion becomes increasingly uncomfortable at high volumes because the audio signal is blurred by artifacts that are not supposed to be present. This discomfort can increase the perceived loudness of a speaker. By maintaining transient reproduction, even at high volumes, the CoActual speakers used in StudioLive AI loudspeakers minimize distortion and produce clean, clear, consistent audio at any SPL.
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