I totally agree.
There are many models to choose from in terms of customer loyalty bonuses.
What PreSonus has done here, and with the whole "Sphere" thing, is to take all that customer loyalty related stuff and just set it on fire.
Letting it burn until it dies, really...
I get the same price if I "own" a version of StudioOne Artist 3 (thrown after you for the last four years or so, for free when buying interfaces etc) or if I want to upgrade my StudioOne Professional 4 license, purchased in April 2019.
While I generally am a believer in the "upgrade any pro version you've got to the latest pro version" thing, like Propellerhead has done for ever with the Reason DAW, I think it's appalling to NOT give any loyalty bonus for Pro customers on the latest version vs ANYONE on a Artist version from many years ago. This is the end of the line for my perpetual license upgrade deals with PreSonus. Not going to purchase another version again.
What I will do however is to join that crowd of bastards that can download everything for €14.99 / month or whatever...
As much as I hate subscriptions, this is as good as they get. And no more bitter feelings for having bought "Version X".
It's like the price of three Starbucks Mocca, and much better for your health!