So true!!! Presonus DOES NOT listen to beatmakers / Hip Hop / Crate diggers / EDM people enough (as NI and Ableton do)!!
In my eyes ATOM is a vehicle designed to win over especially novices and beginners into the Presonus Studio One world when bundled with Studio One Artist or bundled with their Producer Pack. At below 250 € this is a bargain aimed at the Maschine Mikro segment.
BUT:
For us advanced / long-term users ATOM is a quite pointless piece of gear. Another more or less generic drum controller (ok, with a few preset buttons - but seriously, who needs this..?) amongst innumerable other 3rd party drum controllers. Honestly - WHO NEEDS ATOM? Except those novices mentioned above..
WHAT WE NEED AND WANT is a competitive Maschine-MPC-blow-away-product!
Dear Presonus Product Managers, Product Owners, VP Sales, CEO and Board: Do your homework and create the perfect portable Beat machine. Maybe call it ATOM PRO to justify the launch of its current smaller more or less redundant ATOM brother ;) There´s plenty of space to improve and make things better than Native Instruments and AKAI. You already have the best DAW with a classic approch - so go, create the next big thing of drum machines!
Btw. you could probably think to merge Impact and Sample One into basically 1 powerful sampler with a toggle between the consumer-oriented 16 pads view and keyboard layout.
A lot of work, fight of development ressources, tight budget, and other priorities... as always, I know. But listen to your users - until Native Instruments strikes with the next big Maschine Invention and a perfect fitting 3rd party DAW-integration. Then Presouns has lost their opportunity to get a piece of the big cake.